Her Data Matters
Branding, Web Design & Posters
Overview
‘Her Data Matters’ is an activist organization spreading awareness about the gender data gap.
Researchers in fields from medicine to transportation fail to collect data on women. Her Data Matters, is a beacon of change, sparking conversations and aims at bridging the gender data gap. Creating a brand with this mission was inspired by the writing and data presented in “Invisible Women,” by Caroline Criado-Perez.
For this project, I designed: branding, 3 posters, 2 web pages, a billboard, an Instagram profile page, a button, and a canvas tote bag.
Target Audience
Adults 18-40
Living in the US or UK
Feminist Values
Want to grow their intellect more
Brand Guidelines
Created with the intent of looking like a speech bubble. Reflecting the idea of advocacy for gender data bias.
The exclamation point was created from an icon of a woman to create unity with the brand pattern.
Logo Concept
Primary Lockup
Exclusionary Zone
Color Palette
The palette contains colors that symbolize masculinity and femininity while balanced with a red-orange color. Representing boldness to represent the activism of ‘Her Data Matters.’
Typography
These typefaces were chosen to help build the brand as they were structured and readable. They were also designed by women, touching back to the feminist values of the brand.
This poster series uses data collected about the gender data gap. Paired with witty imagery that becomes secondary to the type. The type is altered to become more visually interesting and create a hierarchy through size and color.
The bent banana is a witty symbol of erectile dysfunction, where the heart inside the puzzles shows not only do women not fit into the puzzle of data but that it is like researchers forget they have a heart, and a hand carelessly drops a car crash dummy with the same amount of carelessness research had to not protect women.
Posters
This billboard would be featured at ground level, allowing the viewer to interact and scan the QR code. With a bold statement to draw one in and catch them off guard. With the second statement, “at least according to researchers.” Sparking interest and directing them to the website.
Billboard
Button
This button would be worn at rallies or handed out when sponsoring speakers or events.
Canvas Tote Bag
Using the brand’s tagline, ‘She is a human too,’ installs the reminder needed in the data gap.
This profile page is another touchpoint of the brand. Since they are an activist group they need to stay connected with people through social media.
Instagram Profile Page
Click these buttons to explore the landing page and ‘Who Are We’ page to learn more about the brand. Check out the mobile version too.
Figma Prototypes
Scroll through the landing page and check out the ‘Who Are We’ page to learn more about the brand. Check out the mobile version too.
Figma Prototypes