The Tea Chronicles
Package Design & Illustration
Overview
‘The Tea Chronicles’ limited collection is exclusively available at Barnes & Noble.
Comprising of 3 contemporary Young Adult classics that are considered nostalgic: The Hunger Games, Harry Potter, and Percy Jackson and the Olympians. Each book has a carefully selected tea flavor that reflects its contents. Moreover, each book has unique illustrated packaging and brew bags that depict its key elements.
For this project, I designed: 3 tea boxes, 10 tea sachets, 3 bookmarks, and 3 canvas tote bags.
Target Audience
Adults 18-35
Lives in the US
Grew up reading the selected books
Go to Barnes & Noble
Hunger Games: The flourish design depicts the Capital’s luxury and ornate tone of the Games. Hidden inside the design are arrows and Mockingjays to represent Katniss, and roses representing President Snow.
Harry Potter: The gothic accents and darker tones of the designs depict Voldemort. Taking a darker concept that is not normally depicted with Harry Potter designs to stand out more. Throughout the design, the 7 Horcruxes are hidden.
Percy Jackson and the Olympians: This ornate and flourished design represents the movement of water, which is part of Percy’s powers. With Greek-inspired elements to connect back to the Greek gods. Hidden in the designs are the pegasus for camp half-bloods, the trident, and the tree for Thalia.
Concept
Type & Colors
Hunger Games: Red represents the brutality of the Games, while pink shows the delicacy of the Capital and Snow’s power hold.
Harry Potter: Dark green represents the Slytherin house, while turquoise shows the Order of the Phoenix’s strength and fight.
Percy Jackson: Dark blue represents the depth of the ocean, while light blue shows the loyalty between Percy and his friends.
Each tea box has matching sachets designs, that represent either characters or symbols from the book.
10 Tea Sachets
Hunger Games: Vanilla rose, which symbolizes the Capital’s luxury and the delicate dance of survival during the Games.
Harry Potter: Mint Verbena, which symbolizes the dark allure of Voldemort and the chilling breath of the Death Eaters.
Percy Jackson and the Olympians: Masala Chai, which symbolizes the boldness of Percy’s journey and his quests.
Flavors
The Mockingjays are a symbol of Katniss and defiance of the Capital.
The snake is the symbol of the Slytherin House and cunningness.
The reed pipes are a symbol of Grover who is Percy's friend and guardian.
The bread loaves represent Peeta, "the boy with bread."
The badger is the symbol of the Hufflepuff House and tenacity.
The baseball cap is a symbol of Annabeth, Percy's friend, and is a gift from her mother.
The roses represent President Snow and his power.
The lion is the symbol of the Gryffindor House and bravery.
The Pen represents Percy, hidden as a sword showing his dual identity.
The eagle is the symbol of the Ravenclaw House and wisdom.
Each bag features ornate designs from their tea boxes, creating unity among the collection. The bags have “The Tea Chronicles” to showcase the collection rather than their respected books.
Tote bags
Each bookmark features a tea-inspired quote from its book with ornate illustrations to match their tea boxes.
Bookmarks